Direct Mail / Target Marketing:

It isn’t enough to simply design and print a brochure – the important question is what you do with it. Is it intended to be a leave-behind from a sales call? A mailer that makes your phones ring? Once you’ve decided your purpose, we can help you create direct mail or targeted print pieces that clearly speak to your customers. The beauty of direct mail is it’s cost-effectiveness…and that your returns are measurable. The right targeted mail pieces remain much more effective than a host of other media, including television commercials or HTML e-mail…and provides a better image for your company. You have the client data – put it to work for you with targeted direct mail. In addition to printing direct mail that works, CP offers related services including:

Database acquisition: If you don’t have an existing customer or prospect list, we can help you obtain lists that can be highly customized to reach the potential clients you want.

Prospect database development: Sometimes, a list isn’t enough. Often, even the most targeted lists will not have the most accurate contact information for your marketing efforts. We can work with you to refine the list, creating a program to ensure that you can reach the appropriate contact in each organization. This is the key to making your direct mail program effective.

Database management: By allowing us access to your returned mail from your existing databases, we can help you manage, maintain and update the lists you’ve developed. Corporate Printing adheres to the ethical standards developed by the Direct Marketing Association6, which states that each list is the unique property of its owner. That’s your assurance that we will not share or mix the data that you provide.